---
description: Learn how ActiveCampaign can help your business. GetApp provides users in South Africa with the most detailed information on software tools, prices and features.
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title: ActiveCampaign Reviews, Prices & Ratings | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [CRM Software](/directory/230/crm/software) > [ActiveCampaign](/software/2348/activecampaign)

# ActiveCampaign

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> ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.
> 
> Verdict: Rated **4.6/5** by 2561 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of ActiveCampaign

 With AI, goal-based automation, and 950+ app integrations, you can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results.&#10; Automate personalized experiences across all your customer touchpoints.&#10; Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach.&#10; Personalize sends based on almost any parameter, so messages are always targeted for the right audience.&#10; Use data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer.&#10; Create entirely custom campaigns with minimal effort, then improve your send strategy in real time based on customer behaviors.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 2561 Reviews |
| Ease of Use | 4.2/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: ActiveCampaign
- **Founded**: 2003

## Commercial Context

- **Starting Price**: US$15,00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: ActiveCampaign is offered across four pricing plans, outlined below. A 14-day free trial is available also available.&#10;Starter: $15/month, paid yearly&#10;Plus: $49/month, paid yearly&#10;Pro: $79/month, paid yearly&#10;Enterprise: $145/month, paid yearly
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish
- **Available Countries**: Australia, Belgium, Brazil, Canada, China, Denmark, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Portugal, Singapore, Spain, United Kingdom, United States

## Features

- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Alerts/Notifications
- Appointment Scheduling
- Archiving & Retention
- Assignment Management
- Autoresponders
- Batch Processing
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Calendar/Reminder System
- Call Logging
- Campaign Analytics
- Campaign Management
- Campaign Planning

## Integrations (205 total)

- 123FormBuilder
- 46elks
- AEvent
- APIANT
- Act\!
- Acuity Scheduling
- AdPage
- AdaptiveU
- AddEvent
- Adobe Commerce
- AgencyAnalytics
- Agile CRM
- Aimtell
- Aircall
- Airtable

... and 190 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [CRM Software](https://www.getapp.za.com/directory/230/crm/software)

## Related Categories

- [CRM Software](https://www.getapp.za.com/directory/230/crm/software)
- [Campaign Management Software](https://www.getapp.za.com/directory/304/campaign-management/software)
- [Email Marketing Software](https://www.getapp.za.com/directory/307/email-marketing/software)
- [Marketing Automation Software](https://www.getapp.za.com/directory/308/marketing-automation/software)
- [Contact Management Software](https://www.getapp.za.com/directory/337/contact-management/software)

## Alternatives

1. [Brevo](https://www.getapp.za.com/software/91466/brevo) — 4.6/5 (3408 reviews)
2. [Mailchimp](https://www.getapp.za.com/software/8268/mailchimp) — 4.5/5 (17572 reviews)
3. [MailerLite](https://www.getapp.za.com/software/10156/mailerlite) — 4.7/5 (2256 reviews)
4. [Constant Contact](https://www.getapp.za.com/software/90578/constant-contact) — 4.3/5 (2912 reviews)
5. [EmailOctopus](https://www.getapp.za.com/software/111489/emailoctopus) — 4.8/5 (654 reviews)

## Reviews

### "Great option for building out email campaigns and overall marketing" — 5.0/5

> **Mike** | *31 July 2023* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Very easy to use, the interface was intuitive and simple
> 
> **Cons**: Found it pretty difficult to send emails on behalf of clients. It was not simple to add a send from email address that was from a different domain than the one I used as my login email.
> 
> Great and simple product, especially for an in house marketing team. Lots of power, easy to integrate with other systems and full support from Zapier if you need it.

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### "Great for smaller businesses, not so great for enterprise" — 4.0/5

> **Anonymous User** | *06 December 2024* | Computer Software | Recommendation rating: 7.0/10
> 
> **Pros**: Super easy to use. Modern UI and very active support team. Clean documentation. Their development team were also quite supportive in helping us build an integration with them.
> 
> **Cons**: I find their automation and customization functionality is limiting. Because of that, we use another tool like Keap to send most of our emails. I don't think our developers find it as friendly to use as other tools available. Also, although they were supportive in helping us build an integration, once we had a problem - that's where the assistance stopped. If something goes wrong, they don't know or don't have the resources to fix it.
> 
> The app is almost too easy and too simple, which isn't what a more enterprise company would want. It's more of a small to medium business tool. The quality of support also isn't fully there when something goes wrong.

-----

### "Potentially great but underperforms." — 2.0/5

> **Caspar** | *09 October 2025* | Information Technology & Services | Recommendation rating: 2.0/10
> 
> **Pros**: Can eventually do most tasks we are asking of it consistently. Email campaigns and automations work and are sent out in a timely manner.
> 
> **Cons**: Bad usability and very buggy. Not simple to create and edit email campaigns. Not easy to track UTM data through forms. Not easy to manage contact lists.
> 
> Not great. Causes a lot of frustrations among users. Often randomly signed out. Experience issues most times we use it.

-----

### "Automating our guest communication experience." — 5.0/5

> **Patricia** | *21 January 2026* | Hospitality | Recommendation rating: 9.0/10
> 
> **Pros**: The automation capabilities will enable me to create a more complicated pre-arrival sequence to automatically deliver check-in instructions and upsell offers to the guests prior to their arrival.
> 
> **Cons**: The learning curve is very steep to my front desk workers who have to periodically update the details of the guests. Our property management system has a slow customer support in solving technical problems with API connections.
> 
> With thousands of guests every day, our small staff cannot handle all of them manually. The site covers the whole lifecycle of booking to post-stay reviews. It is robust and effective but installation of the logic flows in the beginning consumed a lot of time and patience.

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### "Affordable and complete CRM software." — 5.0/5

> **Javier** | *26 October 2024* | Education Management | Recommendation rating: 10.0/10
> 
> **Pros**: It's a complete CRM Software at an affordable price point that easily competes with Hubspot.
> 
> **Cons**: The lists feature could use some tweaks to be more versatile and edit criteria on the fly.
> 
> Been using it for several years and I'm very satisfied by the software.

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## Links

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## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/2348/activecampaign> |
| de-AT | <https://www.getapp.at/software/2348/activecampaign> |
| en | <https://www.getapp.com/marketing-software/a/activecampaign/> |
| en-AE | <https://www.getapp.ae/software/2348/activecampaign> |
| en-AU | <https://www.getapp.com.au/software/2348/activecampaign> |
| en-CA | <https://www.getapp.ca/software/2348/activecampaign> |
| en-GB | <https://www.getapp.co.uk/software/2348/activecampaign> |
| en-IE | <https://www.getapp.ie/software/2348/activecampaign> |
| en-NZ | <https://www.getapp.co.nz/software/2348/activecampaign> |
| en-SG | <https://www.getapp.sg/software/2348/activecampaign> |
| en-ZA | <https://www.getapp.za.com/software/2348/activecampaign> |
| es | <https://www.getapp.es/software/2348/activecampaign> |
| es-CL | <https://www.getapp.cl/software/2348/activecampaign> |
| es-CO | <https://www.getapp.com.co/software/2348/activecampaign> |
| es-MX | <https://www.getapp.com.mx/software/2348/activecampaign> |
| fr | <https://www.getapp.fr/software/2348/activecampaign> |
| fr-BE | <https://fr.getapp.be/software/2348/activecampaign> |
| fr-CA | <https://fr.getapp.ca/software/2348/activecampaign> |
| nl | <https://www.getapp.nl/software/2348/activecampaign> |
| nl-BE | <https://www.getapp.be/software/2348/activecampaign> |
| pt | <https://www.getapp.com.br/software/2348/activecampaign> |
| pt-PT | <https://www.getapp.pt/software/2348/activecampaign> |

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